The #1 question that most EDOs ask is “How can I attract new companies?”
The next most popular question is “How do I retain existing companies?”
To answer this, you must ask yourself, “How best can I serve them?”
That’s easy enough, right? Well, it is easier said than done. At the heart of this question is a simple concept:
“Companies are people.”
When you are working with companies, you might look at their financial data. Or, you might focus on their employees and the diversity factors. Or, you might see their growth potential… and so on.
However, within every promising company is a group of people who are passionate about their work.
What we really need to see, is how we can serve the people associated with the company: the founders, the managers, and the workers in that organization, and then see how we can make a difference in their lives.
So, we need to make them feel wanted. In other words, how you interact with them matters. How you reach out to them matters. People have an inherent need to feel welcomed and respected and treated specially.
When you are dealing with hundreds of companies, you will tend to loose this focus. This is where technology comes to the rescue. Our software platform is built for the EDO from the group up, and brings you closer to what you need to do in order to maintain your relationships with the people that matter.
The ProDart Platform helps you navigate this complex relationship between the EDO and the businesses. We bring the EDO and companies together. We define, track and report on those interactions and relationships.
Gone are the days of using Excel and email and post-it notes. The ProDart platform gives you the 360° view of your businesses you manage – current and future, so you, the EDO professional, can provide the best possible relationship needed .